Wise SEO Guide

Wise SEO Guide

The following SEO guide were put together to help the new Webmasters (especially those with no budget) so as to head start their the optimization of theie sites for the Search Engines. One general advise to the Webmasters: Always create content for the users as the top priority.

Research Keyword

The first step is to perform some keyword analysis. You will have to check which are the keywords that attract more queries so that your site will have a better chance to be found. The Overture tool is a handy free tool that will output some of the suggestions and number of queries each keyword attracts approximately per month.

Next, you will need to find out how hard it is to rank well for that keyword. This Keyword Difficulty Tool will approximate how hard to achieve a good ranking for a certain keyword.

Domain Names Matter

Acquiring a good domain name is like winning half of the battle already. Some search engines focus a lot on the domain names.

It is highly recommended to register a domain name containing the keywords that you have chosen above. MakeWords and NameBoy are some of the top places to visit for domain name suggestions. They offer very nice domain names that are available at the point of querying.

Keywords Allocation

According to Google Webmaster Guidelines, you will have to place the keywords on your page if you want the users to find your site through the targeted keywords.

Some of the places that you should include the keywords are the Title, META and Header (H1, H2 and H3 etc) tags. Search engines look at these tags to reinforce and allocate content relevancy to your page. Therefore, it is of paramount importance to include descriptive tags.

In addition, you can also add more weight to the keywords by bolding them. This will also help the search engines to better understand the topic that your page is driving.

Crawlable Site

Nothing is more important than having a crawlable site. In order to ensure that the search engines can successfully index all the pages, you would need to link up all your pages via text links. It is known that most bots will ignore JavaScript and Flash navigation menu so text links is strongly recommended in order for your site to appear on the SERP (Search Engine Result Page).

You may use this Spider View tool to check if search engine can see your links. You may also want to read the Making a 100% Crawlable Site article by KC Tan for more details.

Make your Site Important

The above explains all the on-page optimization that can be done in a short term. What you should do after launching the site is to make your site important.

Attracting inbound links to your site is an extremely important off-page optimization technique. Google places a lot of emphasis on off-page optimization as they think that the more high quality inbound links a page has, that page is bound to be important.

There are several ways to increase your page importance:

  1. Submitting your site to web directories.
  2. Exchange links with relevant sites.
  3. Write articles and submit to the article directories.
  4. Free distribution of useful tools or templates (with a linkback to your site).